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Podcast

Email Launch Campaigns, Modern Affiliate Marketing, and Choosing the Right Community Chat

Colin Gray, Jacob Anderson

• 1 min read

In this episode of Creator Toolbox, Colin and Jacob dive into three main topics:

Colin's recent launch of the revamped Podcraft Academy 2.0, Jacob's insights on First Promoter's new features for affiliate marketing, and a deep dive into community platform options.

Colin shares his experience running a week-long email campaign for the Academy launch, including his approach to writing daily emails with video content and managing customer responses.

Jacob then explores First Promoter 2.0's improvements, particularly their new focus on discount codes for podcast/video creators and enhanced communication features.

The episode wraps up with an extensive discussion about community platforms, comparing options like Circle, Discord, Slack, and others, before concluding with a conversation about the importance of content creators reviewing their own work.

Key Takeaways

  • When launching a product via email, consider recording personal videos to include in each email - it helps break up the text and adds a human element to your communications
  • Modern affiliate marketing is shifting away from traditional links toward discount codes, especially for audio/video content creators where sharing links is impractical
  • When choosing a community platform, consider whether you need specialized features (like course hosting) or if you're better off using platforms where your audience already exists (like Discord)

Resources Mentioned:

  • First Promoter (firstpromoter.com)
  • Circle (circle.so)
  • Teachable (teachable.com)
  • Podia (podia.com)
  • Mighty Networks (mightynetworks.com)
  • ConvertKit (convertkit.com)
  • Podcraft Academy (thepodcasthost.com/academy)
  • Alitu (alitu.com)

Chapter List:

[00:00] Introduction and catch-up

[01:13] Discussing upcoming topics

[02:15] Academy 2.0 launch experience and email campaign strategy

[19:11] First Promoter 2.0 features and affiliate marketing trends

[29:19] Community platform comparison and engagement strategies

[41:21] Creator self-review practices and improvement techniques

[48:27] Outro and promotional codes